Hotel groups target Syria for tourism as it rebuilds

International hotel groups are looking to expand in Syria as tourism recovers following the civil war. Developers plan billions in projects despite remaining infrastructure challenges.

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Syrian Minister of Public Works and Housing, Mustafa Abdul Razzaq, chairperson of UAE-based real estate developer Eagle Hills, Mohamed Alabbar, and Syrian Minister of Tourism, Mazen al-Salhani, attend the signing of an economic agreement between the Syrian government and Eagle Hills, at the People's Palace in Damascus, Syria, October 5, 2026. REUTERS/Khalil Ashawi

Global and regional hotel groups are rushing to enter Syria as tourism rebounds, with companies eyeing multi-billion-dollar reconstruction projects. The push follows the end of a devastating civil war and the removal of U.S. terrorism sanctions earlier this year. International visitor numbers rose 100% year-on-year to 3.52 million in the first half of 2026.

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