General Mills Lowers Annual Sales and Profit Forecasts as Consumer Sentiment Weakens

The company lowered its outlook today citing weak consumer sentiment. Annual sales are now projected to drop as much as two percent while profits fall sharply.

Insights:
General Mills, Inc. announced on February 17, 2026, that it has materially lowered its annual core net sales and profit forecasts for the 2026 fiscal year, citing weaker consumer sentiment. The company stated that the revision reflects a reassessment of consumer-driven demand risk, which has reduced near-term earnings expectations for its 2026 financial results.
Packages of Cheerios, a brand owned by General Mills, are seen in a store in Manhattan, New York, U.S., November 12, 2021. REUTERS/Andrew Kelly
Packages of Cheerios, a brand owned by General Mills, are seen in a store in Manhattan, New York, U.S., November 12, 2021. REUTERS/Andrew Kelly
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