Ford Plans 2028 Launch for Level 3 Autonomous Driving Systems

Ford Motor Company has announced plans to introduce Level 3 driver-assistance systems by 2028, initially on a new electric vehicle platform. This move positions Ford competitively against General Motors and Mercedes-Benz in the autonomous vehicle market.

Insights:
Ford Motor Company has announced its intention to introduce Level 3 driver-assistance systems by 2028, marking a significant step in the automaker's strategy to advance autonomous driving technology. The announcement was made on January 7, 2026, with the technology set to debut on a new electric vehicle platform, which will first feature a midsize electric truck launching in 2027 at a targeted price of $30,000.
FILE PHOTO: The Ford logo is visible on the Ford Motor headquarters in Dearborn, Michigan, U.S., March 12, 2025. REUTERS/Rebecca Cook/File Photo
FILE PHOTO: The Ford logo is visible on the Ford Motor headquarters in Dearborn, Michigan, U.S., March 12, 2025. REUTERS/Rebecca Cook/File Photo
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