Ford unveils Fathom electric pickup starting at 28000
Ford Motor announced its new midsize electric pickup truck named Fathom will start at approximately 28,000 dollars. The automaker is utilizing a new assembly process in Louisville to reduce costs and compete with rivals like Tesla and BYD. Pre-orders for the affordable EV are expected to open in early 2027.
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FORD MOTOR CO will launch a midsize electric pickup named Fathom with a starting price of $28,000. This entry-level model targets a gap in the United States market, where most electric vehicles remain priced for luxury buyers. The move signals a pivot toward affordability as the automaker attempts to capture mass-market share from established EV leaders.
