FIFA faces World Cup broadcast deadlock in India and China
Reliance-Disney offered 20 million dollars for Indian broadcast rights while no deal has been reached in China. The tournament begins in just five weeks.
FIFA faces a broadcast crisis as RELIANCE INDUSTRIES LIMITED and WALT DISNEY CO/THE offered just $20M for India rights. The bid is 67% lower than the $60M paid for the 2022 tournament in Qatar. A failure to secure deals in the two most populous nations threatens FIFA's global viewership and advertising revenue.
### Valuation Gap Stalls Rights Deals The joint venture led by RELIANCE INDUSTRIES LIMITED offered $20M after FIFA initially sought $100M for the 2026 and 2030 cycles, people familiar with the talks said. SONY GROUP CORP also declined to bid, citing a lack of economic viability for the Indian market.
