Euroleague Targets €8B Value in New Plan
Euroleague Basketball approved a ten-year business plan projecting a triple increase in club values to €5.4 billion. The strategy follows a vote to reject an NBA collaboration offer as expansion plans move forward.
Euroleague Basketball unveiled a 10-year business plan targeting a triple increase in club valuations to €5.4 billion ($6.07 billion) after rejecting an NBA collaboration offer. The strategy shifts the competition to a franchise-based model aiming for €648 million in annual commercial revenue by the tenth year. The league is charting an independent expansion path as the European basketball landscape heads toward potential direct competition with the NBA.
