EU parcel duty boosts LPP brand online sales
EU parcel duties are helping LPP brand Sinsay boost online sales as levies on cheap imports level the playing field. Shoppers are also shifting toward better quality items.
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LPP SA posted online sales growth between 20% and 30% for its Sinsay brand from mid-August, driven by new EU import duties on small parcels from China. The shift follows the EU's removal of duty-free treatment for packages worth less than €150 in July. Local fashion retailers are reclaiming market share as cheap cross-border e-commerce platforms face a flat €3 tariff.
