EU excludes Apple Ads and Maps from Digital Markets Act rules
The EU ruled on Thursday that Apple Ads and Maps are not gatekeepers under the Digital Markets Act. Officials cited low usage for the final decision.
Insights:
The European Commission concluded today, February 5, 2026, that Apple Ads and Apple Maps should not be designated as gatekeeper services under the EU 
EU Digital Markets Act. This determination means that these platforms will not be subject to the gatekeeper obligations usually required in the EU EU, directly affecting their regulatory classification and compliance requirements for Apple Inc. .
EU Digital Markets Act. This determination means that these platforms will not be subject to the gatekeeper obligations usually required in the EU EU, directly affecting their regulatory classification and compliance requirements for Apple Inc. .
