EU Draft Law Targets Unfair Digital Trade Practices
The European Commission is proposing a new Digital Fairness Act that could fine companies up to 6 percent of global turnover for unfair digital practices. The legislation aims to ban dark patterns and protect children from targeted ads.
Companies using unfair digital trade practices face fines of up to 6% of annual global turnover under a European Commission draft law. The proposed Digital Fairness Act targets manipulative interface designs and personalized advertising aimed at children across digital platforms. The legislation represents a major regulatory push by European authorities to curb deceptive e-commerce practices and protect online consumers.
