Estee Lauder and Puig Discuss $40 Billion Beauty Merger

Estee Lauder and Puig are in merger talks to create a luxury beauty group worth $40 billion. The deal aims to challenge L'Oreal in premium fragrance markets.

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The Estée Lauder Companies Inc. is in talks to merge with PUIG BRANDS SA-B, a move that would create a beauty giant with a combined market capitalization of roughly $40 billion. This potential tie-up would bring together high-profile brands like Tom Ford and Clinique with Puig’s portfolio, which includes Carolina Herrera and Rabanne. The discussions come as the United States-based firm seeks to reverse a three-year decline in sales and market share.

The corporate logo of the Spanish beauty firm Puig is displayed at its main office in Hospitalet de Llobregat, near Barcelona, Spain, on March 24, 2026. Photo credit: Albert Gea/Reuters.
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