Entain shares jump on profit beat and tax offset plan

Entain reported a 1.16 billion pound core profit for 2025. The group will use AI and marketing cuts to offset costs from increased UK online gambling taxes.

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Entain Plc reported annual profits on Thursday that exceeded market expectations, driven by its global scale and strategic cost-cutting measures. The company, which operates prominent brands such as Ladbrokes and Coral, saw its shares climb nearly 8% following the announcement. Despite facing a significant tax increase in the United Kingdom, the group remains optimistic about its ability to navigate the shifting regulatory landscape.

A pedestrian is seen inside a Ladbrokes betting location in London, England, during early March 2023. REUTERS/Henry Nicholls/File Photo
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