Chinese premium EV brand Zeekr launches in the Italian market

Geely-owned Zeekr officially launched in Italy today to meet rising demand for premium electric vehicles. Retail locations and deliveries start this spring.

Insights:
ZEEKR Intelligent Technology Holding Limited , the premium electric vehicle brand backed by Geely Holding Group, has announced its official entry into the market in Italy ITIT. As part of this expansion, the company will begin deliveries of its four-model electric vehicle line-up and establish dedicated retail locations across the country. This strategic move, announced today, February 19, 2026, marks the latest phase in the broader European rollout for the manufacturer originally from China CNCN.
Employees work on the electric vehicle (EV) production line at the Zeekr factory in Cixi, Zhejiang province, China, March 19, 2025. REUTERS/Florence Lo
Employees work on the electric vehicle (EV) production line at the Zeekr factory in Cixi, Zhejiang province, China, March 19, 2025. REUTERS/Florence Lo
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