Chinese beauty exports surge across US

Chinese exports of wigs and press-on nails to the United States are rising rapidly. Producers benefit from social media platforms like TikTok and strong manufacturing efficiencies.

A vendor displays human hair at a wholesale market in Heze, Shandong province May 26, 2010. Local farmers collect human hair and sell it to wig factories for further processing, with a price of 1000 yuan (about $146) a kilogram, according to vendors. REUTERS/Sheng Li

Chinese exports of beauty accessories surged across the United States during the morning, driven by social media platforms. Shipments reached $1.3B in the first half of 2026.

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