Cheez-It Launches New Protein Crackers

Cheez-It is rolling out new protein crackers featuring seven grams of protein per serving. The snack offers lower fat and fewer calories than the original version.

Insights:
New Cheez-It Protein Original crackers, coming to market in October, have 7 grams of protein per serving.

Kellogg will release Cheez-It Protein Original crackers priced at $4.49 for a 7.3-ounce box, delivering 7 grams of protein per serving. The high-protein snack hits store shelves through late October. The launch taps into rising consumer demand for protein-infused snack options across the packaged food sector.

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