BYD Reports Slowest Sales Growth in Five Years Amid Intensifying Competition

BYD, a major player in China's electric vehicle market, reported a 7.73% sales growth for 2025, marking its slowest pace in five years. December sales fell by 18.3% year-over-year, highlighting increased competition from rivals like Geely and Leapmotor.

Insights:
BYD Company Limited , a leading force in China's electric vehicle (EV) market, has reported its slowest sales growth in five years, with a 7.73% increase in 2025, totaling 4.6 million units sold. This deceleration highlights a significant shift in the competitive landscape, as the company faces mounting challenges from domestic rivals. December's figures were particularly stark, with sales dropping 18.3% year-over-year, marking the fourth consecutive month of decline and the largest monthly drop in nearly two years.
A logo of BYD is seen on media day at the 2024 Paris Auto Show in Paris, France, October 14, 2024. REUTERS/Benoit Tessier
A logo of BYD is seen on media day at the 2024 Paris Auto Show in Paris, France, October 14, 2024. REUTERS/Benoit Tessier
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