Brazil's instant payment system Pix set to dominate half of online sales by 2028

Brazil's instant payment system Pix is set to account for 50% of online sales by 2028. This expansion highlights its rapid rise over traditional credit cards.

Insights:
The payments firm Ebanx released a study today forecasting that Pix (Brazil instant-payment system) will account for 50% of the nation's e-commerce transactions by 2028. This rapid growth in the instant-payment system, which is operated by Brazil's central bank in Brazil BRBR, is expected to widen its lead over credit cards and materially change the payment mix in the Brazil e-commerce market. This development underscores the expanding role of a central-bank-operated payment system in the digital economy.
A person pays using their cell phone with the instant electronic payment mode known as PIX, at a store in Rio de Janeiro, Brazil April 1, 2024. REUTERS/Pilar Olivares
A person pays using their cell phone with the instant electronic payment mode known as PIX, at a store in Rio de Janeiro, Brazil April 1, 2024. REUTERS/Pilar Olivares
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