Boot Barn Sees Rising Data Center Workwear Demand

Retailer Boot Barn reports that data center construction is driving growing sales of work boots. The trend highlights how the artificial intelligence spending boom is benefiting traditional suppliers across the wider economy.

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FILE PHOTO: The steel frame of data centers under construction during a tour of the OpenAI data center in Abilene, Texas, U.S., September 23, 2025. REUTERS/Shelby Tauber/Pool/File Photo

BOOT BARN HOLDINGS INC reported surging bulk workwear orders tied directly to data-center construction, revealing an unexpected beneficiary of the artificial intelligence boom across the United States. The retailer's work boots business has notched comparable sales growth for five consecutive quarters. The shift highlights how the AI infrastructure spending wave is rippling through traditional blue-collar supply chains.

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