Bloomsbury shares rise 20 percent on profit forecast

Bloomsbury shares rose 20 percent on Thursday as the firm raised its profit outlook. The upgrade is driven by upcoming releases from author Sarah J. Maas.

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Shares in the United Kingdom firm Bloomsbury Publishing Plc soared nearly 20% on Thursday after the company issued a significantly improved profit forecast. The publisher announced that earnings for the fiscal year ending February 2027 are expected to be materially ahead of current expectations. This optimistic outlook is bolstered by the upcoming release of two new books in the highly popular franchise by author Sarah J. Maas. The strong performance of Maas's titles has been a key factor in the company's recent success, driving growth across its fiction segments. Investors responded positively to the news, pushing the stock price higher as the market factored in the anticipated revenue from these high-profile literary releases.

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