Founders explore deal to separate Ben and Jerrys

Ben and Jerrys founders are exploring a deal to separate the ice cream brand from owner Magnum through an employee stock-ownership plan. Magnum stated the brand is not for sale and separation would create dis-synergies.

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Packs of Ben & Jerry's ice cream, a brand of Unilever, for sale at a Walmart store in Valley Stream, New York, U.S., November 6, 2025. REUTERS/Kylie Cooper

Ben & Jerry's founders are exploring a deal to separate the ice cream brand from MAGNUM ICE CREAM CO NV. The co-founders are discussing a carved-out employee stock-ownership plan with Expanding ESOPs founder Pete Stavros. The push follows years of friction between the brand's activist board and former parent UNILEVER PLC.

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