Bel Group expands South Dakota Babybel plant to meet demand
Bel Group broke ground on a $200 million expansion of its South Dakota plant. The project will double production to meet rising demand for protein-rich snacks.
The French dairy giant Bel Group, based in France, has officially broken ground on a $200 million expansion project at its Babybel production facility in Brookings, South Dakota. This significant investment in the United States aims to double the plant's capacity to meet a surge in demand for healthy, protein-rich snacks, a trend increasingly driven by the popularity of weight-loss medications and a broader national focus on nutrition.
The project is expected to create 150 new jobs and is a strategic response to the growing market for portion-controlled cheese snacks. Peter McGuinness, CEO of Bel Group’s North American division, noted that the U.S. market currently represents approximately one-third of the company's total sales.
