Bath And Body Works Forecasts Wider Sales Drop

Bath And Body Works predicted a larger than expected third quarter sales decline due to weak store traffic. However the company raised its annual profit forecast.

Insights:
People shop in a Bath & Body Works store as Black Friday sales begin at The Outlet Shoppes of the Bluegrass in Simpsonville, Kentucky, U.S., November 26, 2021. REUTERS/Jon Cherry

Bath & Body Works forecast a third-quarter sales decline of between 2.5% and 5% on Wednesday, missing expectations as weak store traffic dampens its turnaround. The drop exceeds the 2.9% decline analysts anticipated for the period. The retailer's struggles highlight ongoing softness in mall traffic that early-stage product innovations have yet to offset.

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