Bank of America expands rewards program to all personal checking account holders
The lender plans to launch BofA Rewards this May to offer perks like credit card bonuses and loan discounts. The program will be open to all checking clients.
Insights:
Bank of America Corporation announced on Wednesday that it will launch a new loyalty program, BofA Rewards, which is set to replace its existing Preferred Rewards program on May 27. This move extends rewards eligibility to any customer with a personal checking account and marks a significant change in the retail rewards structure for the lender. The announcement comes as financial institutions across the US 
US intensify their efforts to deepen relationships with retail clients through enhanced benefit programs.
US intensify their efforts to deepen relationships with retail clients through enhanced benefit programs.
