Audi Cuts 2026 Outlook on China Slump
Audi lowered its 2026 revenue and operating margin guidance due to weakening conditions in China and intense pricing pressure. The luxury carmaker now expects an operating margin of up to 5 percent, while anticipating a stronger fourth quarter.
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Audi reduced its 2026 revenue target to a range of €55B ($61.4B) to €59B and cut its operating margin guidance on Friday. The downgrade follows weakening market conditions in China and ongoing pricing pressure across key international markets. The revision comes just a day after parent company VOLKSWAGEN AG posted its steepest quarterly loss in over a decade.
