Aston Martin sells F1 naming rights for 50 million pounds as annual losses widen

Aston Martin is selling its F1 naming rights for 50 million pounds to boost liquidity. The firm warned today of a larger annual loss amid weak global demand.

Insights:
Aston Martin Lagonda Global Holdings plc announced on February 20, 2026, that it has sold the perpetual naming rights to use the Aston Martin name on the Aston Martin F1 Team to AMR GP Holdings for 50 million pounds. The company confirmed that this sale is intended to provide immediate liquidity as it simultaneously issued a profit warning, cautioning that its annual loss will be worse than market expectations. This transaction and the revised financial outlook are expected to materially affect the automaker's near-term financial position in the United Kingdom GBGB.
The Aston Martin logo is seen on a Vantage luxury sports car during its launch in New Delhi, India, August 29, 2024. REUTERS/Priyanshu Singh
The Aston Martin logo is seen on a Vantage luxury sports car during its launch in New Delhi, India, August 29, 2024. REUTERS/Priyanshu Singh
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