AI disrupts Indian IT services as clients demand cuts

Artificial intelligence is transforming India's IT sector as outsourcing giants adopt outcome-based pricing models. Clients are increasingly demanding steep price cuts and greater productivity, putting pressure on traditional billing methods.

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FILE PHOTO: Figurines with computers and smartphones are seen in front of TCS: Tata Consultancy Services logo in this illustration taken, February 19, 2024. REUTERS/Dado Ruvic/Illustration/File Photo

Artificial intelligence is upending India's $315 billion IT services sector as outsourcing giants TATA CONSULTANCY SVCS LTD and INFOSYS LTD-SP ADR tie fees to performance outcomes. Clients are demanding steep price cuts amid automated workflows. The Nifty IT index has tumbled 20% this year.

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