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Apple cuts iPhone 18 Pro orders by 15 percent

Apple has reduced component orders for the iPhone 18 Pro and Pro Max by at least 15 percent due to softer consumer demand and rising memory chip costs. Higher component prices driven by the artificial intelligence data center boom have impacted smartphone markets.

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The Apple iPhone 18 Pro and Apple iPhone 18 Pro Max are displayed at the Apple Fifth Avenue flagship store during the launch of the Apple iPhone 18 Pro and iPhone 18 Pro Max in New York City, US, September 18, 2026. REUTERS/Jeenah Moon

APPLE INC cut component orders for its iPhone 18 Pro and Pro Max models by at least 15% for October. Soaring memory chip costs and higher retail prices have dampened consumer demand across major markets.
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