Amazon moves Prime Day to June for four day sales event
Amazon will hold its annual Prime Day sales event from June 23 to June 26 to avoid scheduling conflicts with the FIFA World Cup and the 250th anniversary of U.S. independence. The company expects strong growth in grocery and perishable item sales as it competes with Walmart for market share.
AMAZON.COM INC will hold its annual Prime Day sales from June 23 to June 26, shifting Prime Day from its traditional July window for the first time since 2021. The move avoids scheduling conflicts with major summer events. The 2025 four-day event drove $24.1B in United States online sales.
### Navigating the Summer Calendar Amazon Prime international vice president Jamil Ghani told Reuters the company chose the week beginning June 22 to navigate a crowded global schedule. The FIFA World Cup runs from June 11 through July 19, while the U.S. 250th anniversary falls on July 4. Ghani said the June window represents the best timing to capture consumer attention before these major milestones.
