Amazon Launches Alexa Text Shopping

Amazon has rolled out a text-based shopping feature for its Alexa assistant, allowing US users to search for products and complete purchases via messages. The feature is currently reaching a small group ahead of a broader launch.

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FILE PHOTO: Amazon's logo is seen in this illustration created on February 11, 2025. REUTERS/Dado Ruvic/Illustration/File Photo/File Photo

Amazon rolled out an AI shopping assistant allowing United States customers to search products and make purchases via text messages. The feature expands the tech giant's conversational commerce tools into text interfaces. Competitors face intensifying legal and platform battles over automated marketplace access.