Accor beats annual profit forecasts as AI booking tools boost efficiency
Accor reported a core profit of 1.20 billion euros for 2025 to beat analyst estimates. Growth was driven by AI tools and a strong hotel portfolio expansion.
Insights:
Accor S.A. reported its 2025 annual earnings on February 19, 2026, announcing an EBITDA of 1.20 billion euros, which was marginally above the analyst consensus of 1.19 billion euros. The company, which is based in France 
FR, attributed this financial performance to the successful diversification of its hotel portfolio and the expansion of the Accor loyalty program.
FR, attributed this financial performance to the successful diversification of its hotel portfolio and the expansion of the Accor loyalty program.
