Duolingo Forecasts Lower Bookings to Prioritize Growth

Duolingo expects 2026 bookings to rise 11 percent as it shifts focus to user growth. The company will expand AI feature access to more subscription tiers.

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FILE PHOTO: Woman with her smartphone poses in front of displayed Duolingo logo in this illustration taken, June 29, 2021. REUTERS/Dado Ruvic/Illustration/File Photo

Duolingo, Inc. has announced a strategic shift to prioritize user expansion over immediate monetization, a move that has led the company to forecast lower-than-expected bookings for the first quarter and the 2026 fiscal year. The language-learning platform, which is based in the United States, expects this transition to impact its short-term profitability as it focuses on re-accelerating user engagement and growth.

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