British American Tobacco warns of job cuts as AI integration and Velo growth lift profit
BAT expects job cuts as it implements a new AI productivity plan. The move comes as strong Velo nicotine pouch sales helped the firm report higher profits.
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British American Tobacco p.l.c. announced on 2026-02-12T09:29:11.000Z a new company-wide AI-driven productivity programme intended to simplify and automate its global operations using data analytics and artificial intelligence tools. The company stated that this initiative is expected to affect the size of the organisation and lead to job cuts. This announcement was made concurrently with the release of the company's latest financial results, which showed higher annual profit driven in part by the performance of its alternative nicotine products in the US 
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