Southwest revamps loyalty program with new tiers
Southwest Airlines has overhauled its loyalty program for 2027 by adding new premium tiers and credit card perks. The carrier will also allow members to earn and redeem points through international airline partnerships.
Insights:
Southwest Airlines has revamped its 2027 loyalty program to add new premium tiers, targeting affluent travelers in the United States. The carrier's overhaul introduces a top-tier Platinum status and expands earning options through international partnerships. The changes arrive as airlines compete more aggressively for high-spending frequent flyers.
