On raises 2026 profit margin goal as sales grow
Swiss sportswear brand On increased its 2026 operating profit margin forecast to between 19.5% and 20% following strong first-quarter sales growth of 26.4%. The company is successfully targeting younger female consumers through a partnership with actor Zendaya while expanding its presence in the Asia-Pacific market.
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Nike and Adidas are losing ground to On, the Switzerland-based sportswear maker that raised its 2026 operating margin forecast after first-quarter sales rose 26.4% to 831.9 million Swiss francs. Co-CEO Caspar Coppetti credited successful product launches and a new apparel line featuring actor Zendaya, 29, with driving the company's expansion among younger, female consumers.
