Meta Bans TikTok Ads in US and Other Countries

Meta has banned advertisements by ByteDance on its platforms in the United States and several other countries. The immediate restriction targets a key competitor for user engagement and ad revenue.

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FILE PHOTO: The TikTok app icon on a smartphone in this illustration taken October 27, 2025. REUTERS/Dado Ruvic/Illustration/File Photo

Meta Platforms Inc-Class A banned advertisements by ByteDance across its platforms in the United States and seven other countries, escalating a long-running rivalry. The immediate ban targets campaigns linking to TikTok and other ByteDance properties in key global markets. ByteDance's video app remains a formidable competitor for advertising dollars and user engagement.

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