Global Smartphone Shipments Fall 20 Percent in Q3

Global smartphone shipments dropped twenty percent in the third quarter to their lowest level since 2012. Surging memory chip costs and supply constraints forced manufacturers to raise prices and cut production. Samsung retained the top market share.

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Customers look at the Apple iPhone 18 Pro and Apple iPhone 18 Pro Max at the Apple Fifth Avenue flagship store during the launch of the Apple iPhone 18 Pro and iPhone 18 Pro Max in New York City, US, September 18, 2026.

Global smartphone shipments fell 20% on-year during the third quarter to their lowest level since 2012, as soaring memory chip costs squeezed manufacturers. Counterpoint Research released the preliminary estimates on Monday morning. The contraction reflects rising production costs and supply shortages that have pushed hardware prices higher worldwide.

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