GM Targets Eyes-Off Autonomous Driving
General Motors plans to offer eyes-off autonomous driving on its top-selling pickups and large SUVs. The automaker is developing a new software backbone to power the automated system and generate fresh revenue streams from technology investments.
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GENERAL MOTORS CO will expand "eyes-off" autonomous driving to its highest-selling pickup trucks and large SUVs to capture new technology revenue. The automaker previously limited its 2028 automated highway service to the Cadillac Escalade IQ. High-margin software features are critical as traditional automakers face increasing competition from TESLA INC and foreign rivals.
