Figma Willing to Sacrifice Margins for AI Growth

Figma CFO Praveer Melwani stated the design platform is willing to accept lower margins to boost artificial intelligence adoption and compete with advanced industry tools. The heavy spending on new features has weighed on profitability while expanding the user base.

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AI Artificial Intelligence words, a keyboard and a robotics hand in this illustration taken, September 23, 2026. REUTERS/Dado Ruvic/Illustration

FIGMA INC-CL A is willing to sacrifice gross margins to scale AI features and capture market share, CFO Praveer Melwani said Thursday afternoon. The design platform's margins have slipped into the mid-80% range amid heavy artificial intelligence spending. The strategy aims to fend off competition and expand adoption ahead of future monetization efforts.

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