Apple Sets Los Angeles Event for October 28

Apple announced it will host a product event in Los Angeles on October 28. The gathering is expected to feature new hardware, including the company's first touch-screen MacBook Pro and expanded artificial intelligence offerings.

Insights:
An Apple logo appears in this illustration taken August 25, 2025.

Apple will host a product launch event in Los Angeles on October 28, introducing new hardware in the United States. The gathering follows a September rollout of foldable devices and smart-home gear. Chief executive John Ternus is accelerating product development to expand the company's hardware footprint.

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