African e-commerce giant Jumia targets profitability while fending off Chinese competition
Jumia expects to break even by late 2026 and achieve its first full-year profit in 2027. The firm is scaling rapidly to rival major Chinese e-commerce players.
Insights:
Jumia Technologies AG announced on Wednesday that it expects to reach adjusted core EBITDA breakeven in the last quarter of 2026 and deliver its first full-year profit next year. This outlook follows years of intensive restructuring, market exits, and cost-cutting measures. According to the company, achieving this shift to breakeven and positive cash flow will fundamentally alter its financial trajectory and strengthen its competitive position.
