Trump Urges Equipment Makers to Lower Costs for Farmers

Trump urged Deere and Caterpillar to lower tractor costs for farmers on Friday. He also announced new loan guarantees and fuel standard updates for rural areas.

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President Donald Trump issued a call to major agricultural machinery manufacturers in the United States on Friday, urging them to reduce the financial burden on farmers by lowering the prices of tractors and other essential equipment. Speaking at a White House event, the President specifically named industry leaders including Deere & Company, CNH Industrial N.V., and Caterpillar Inc. as firms that should provide relief to the agricultural sector.

President Donald Trump addresses members of the agricultural community on the South Lawn of the White House in Washington, D.C., on March 27, 2026. REUTERS/Annabelle Gordon
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