Swiss Watchdog Probes Keyword Bidding in Search Results
Swiss regulators are probing travel firms and casinos for alleged search keyword bidding pacts. The inquiry checks if these deals harmed consumer competition.
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Switzerland competition regulators opened two investigations into travel firms and online casinos over alleged search engine keyword-bidding pacts. The probe targets three holiday providers and nearly all domestic online casinos for suspected anti-competitive agreements. These pacts may restrict consumer choice and price transparency by blocking rival trademark bidding on major search platforms.
