Rivian Starts R2 SUV Deliveries with $57,990 Launch Model

Rivian will start delivering its R2 SUV this spring with a $57,990 performance trim. Cheaper variants starting at $45,000 are expected to follow by late 2027.

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Rivian Automotive, Inc. is set to begin deliveries of its highly anticipated R2 SUV line this spring, starting with a high-performance launch variant priced at $57,990. This move marks a strategic effort by the electric vehicle manufacturer to capture a broader market segment and compete directly with the popular Model Y from Tesla, Inc..

Rivian CEO RJ Scaringe speaks at the unveiling of the R2 SUV in Laguna Beach, California. REUTERS/Mike Blake/File Photo
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