Renault aims for 23 percent sales growth through 2030
Renault aims to sell two million vehicles annually by 2030 with a focus on overseas markets. The strategy includes 36 new models and partnerships with Geely.
The French automaker Renault S.A. has unveiled a comprehensive five-year strategy aimed at significantly expanding its global footprint. Headquartered in France, the company plans to sell half of its Renault-branded vehicles in international markets by 2030, targeting a 23% increase in total sales volume. This strategic pivot comes as the automotive industry faces heightened pressure from low-cost manufacturers based in China, such as BYD Company Limited and Chery. Additionally, the firm is contending with traditional European competitors like Stellantis N.V. in a market where pricing competition has begun to squeeze profit margins. To remain competitive, Renault intends to utilize in-house technology for its European product line while collaborating with partners like Geely to bolster sales in South America and South Korea. The company's roadmap includes the introduction of 36 new models over the next five years, with 14 of these specifically designed for markets outside of Europe. By 2030, the automaker aims to reach annual sales of more than 2 million vehicles, up from the 1.63 million units projected for 2025. The shift toward international markets is a significant increase from last year, when non-European sales accounted for 38% of the total. > "We will show that we are here for the long term and we will become the benchmark for the European automotive industry on the global stage," stated CEO Francois Provost. The current outlook is a marked improvement from five years ago, when the company faced substantial losses and was forced to exit several markets. However, the global landscape remains volatile. In the United States, shifting policies regarding electric vehicle support have led to strategic reversals for some competitors. While Renault currently lacks a presence in the U.S. or Chinese markets, it remains committed to electrification. The company plans to launch 16 fully electric models by 2030. To address slower-than-anticipated demand for electric vehicles in Europe, Renault is also focusing on hybrid technology through its Horse Powertrain joint venture. A new platform slated for 2028 will feature a range-extender version capable of traveling up to 1,400 kilometers using a backup gasoline engine. As part of its immediate product rollout, the automaker is introducing the Bridger, a small SUV tailored for India. This will be accompanied by the Dacia Striker, a crossover estate designed to compete directly with models from Volkswagen AG.
