Pinterest and Amazon sign 4 billion dollar cloud deal

Pinterest has committed to pay Amazon Web Services 4 billion dollars through 2031 to expand its cloud infrastructure and AI capabilities. The social media platform will utilize custom chips like Trainium to power personalized search and discovery features.

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PINTEREST INC- CLASS A will pay AMAZON.COM INC $4 billion for cloud services through 2031. The agreement marks the largest-ever deal for the social media platform, which has utilized Amazon Web Services since 2010. Pinterest is scaling its AI infrastructure to compete for digital ad dollars against larger rivals like TikTok and Meta.

Scaling AI to Drive Ad Revenue

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