OpenAI begins offering ChatGPT advertising to dozens of brands for early February launch

OpenAI has begun offering advertising placements within its ChatGPT chatbot to a small pool of advertisers with trials set to launch in early February. The company is reportedly seeking spending commitments of less than $1 million from each of the dozens of advertisers involved in the program. This trial period is expected to span several weeks, marking a significant strategic shift for the organization which has historically relied on subscription-based revenue models to sustain its operations.