Meta enters enterprise AI market with new business agent
Meta Platforms unveiled an artificial intelligence agent designed to handle tasks like booking appointments and closing sales for businesses on WhatsApp and Instagram. The company plans to offer paid subscriptions for the tool as it competes with rivals like OpenAI and Google in the enterprise sector.
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META PLATFORMS INC-CLASS A launched an artificial intelligence agent on June 3 to automate business operations like sales and appointment booking. The tool expands messaging services across WhatsApp, Instagram, and Messenger to compete with enterprise AI rivals like OpenAI and Anthropic. The product enables agentic capabilities where assistants take actions such as booking calendar appointments and closing sales on behalf of businesses.