Mattel projects lower annual profit as cautious consumers curb toy spending

The toy giant expects annual profit to miss estimates after a weak holiday season. To drive growth, the firm is expanding its film and digital gaming projects.

洞察:
Mattel, Inc. announced on Tuesday, February 10, 2026, that its full-year adjusted earnings per share are expected to fall significantly below Wall Street projections. The toy manufacturer issued a guidance range of $1.18 to $1.30 per share, a figure that stands in stark contrast to the average analyst estimate of $1.75. This outlook follows a fourth quarter in which the company missed both sales and earnings estimates, primarily due to a challenging retail environment during the crucial holiday period.
The new and old versions of the classic Barbie dolls are on display at Mattel Design Center in El Segundo, California, U.S., February 22, 2024. REUTERS/Mario Anzuoni
The new and old versions of the classic Barbie dolls are on display at Mattel Design Center in El Segundo, California, U.S., February 22, 2024. REUTERS/Mario Anzuoni
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