Lego targets 50 new stores across India by 2030 to meet soaring demand for premium toys

Danish toymaker Lego aims to open 50 stores in India by 2030 to tap into rapid market growth. The company sees rising demand for screen-free play options.

洞察:
Danish toymaker Lego announced on February 17, 2026, its plans to open 50 branded stores in India ININ by 2030, a move that will significantly increase its investment and retail footprint in the region. This expansion for Lego India responds to rising incomes and a stronger demand for screen-free play among local families. The announcement highlights the growing importance of the market for companies based in Denmark DKDK and the United States USUS.
The Lego logo is displayed at one of the company's stores in Copenhagen, Denmark, on August 22, 2025. REUTERS/Tom Little
The Lego logo is displayed at one of the company's stores in Copenhagen, Denmark, on August 22, 2025. REUTERS/Tom Little
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