Kraft Heinz CEO expects innovation push to accelerate
CEO Steve Cahillane has earmarked 600 million dollars for marketing and R&D to reverse a decade of market share losses. The company is focusing on healthier product options and aims to improve its innovation pipeline through 2027 while absorbing most inflationary costs to protect consumer demand.
洞察:
Kraft Heinz CEO Steve Cahillane told Reuters on June 3 he will accelerate product innovation next year via a $600 million R&D and marketing investment. The push targets a recovery in the United States, which generates nearly 70% of total company revenue. Investors are tracking whether these new products can reverse a decade of market share losses to healthier rival brands.
