Kering CEO moves to overhaul Gucci strategy in China
Kering CEO Luca de Meo plans to revamp Gucci in China by focusing on quality and store experience. The shift aims to move past previous easy growth models.
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In Italy, during the first investor day since taking his post, KERING Chief Executive Luca de Meo addressed the urgent need to overhaul the strategy for Gucci within China. The CEO admitted that the luxury house had previously treated the region with complacency, viewing it as a source of effortless expansion rather than a sophisticated market requiring high-level retail experiences.
